I’m burned out on PR blogging about PR blogging, so it was refreshing to see a couple of great posts from Julie Rusciolelli at Maverick and Mary Keating at Hill and Knowlton.
Julie writes about Vespa and AOL, two brands she doesn’t get:
"I am so perplexed
these days. I keep seeing editorial about two brands that have obvious
brand equity and heritage, yet I don’t know a single person who uses
the products or confesses to even liking these brands. It’s strange,
both brands command decent PR, but neither command a loyal following
that I can point to."
Mary Keating is bang on the money about the implications of social media on public relations in her post response to the "You" and "the Consumer" person/agency of the year Time/Adage thing:
It’s the public piece of the equation that
makes the stakes so high and the real-time piece that makes it a
formidable task – and speaks to the ascendancy of the discipline of
public relations. Combined with a growing sense of loss of control of
corporate brand, it’s no wonder companies are scrambling to get a
foothold, get ahead, or at the very least sustain no damage. It’s a
brave new world. Public relations have never been so public.
