Publicity Stunt of the Week

Heck, it might even be up there with the publicity stunts of the year (lest we forget Janet Jackson’s infamous “wardrobe malfunction”). Oprah & GM gave a new Pontiac G6 to every member of her studio audience for her 19th season kick-off.

pontiacg601As a measure of the stunt’s effectiveness, let us turn to the Yahoo! Buzz Index. According to the Buzz Log which tracks search spikes and trends, searches on “Oprah” were up 5,070% (each point is equal to 0.001% of users searching on Yahoo! on a given day). Searches for the Pontiac G6 reached the number one spot up 6,709% thanks to product placement. I hope someone in the GM universe is getting a big juicy bonus.

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