Microsoft Newsbot to Rival Google News from Search Engine Marketing and Search Engine Optimization News from Search Engine Journal.
Check out the goods at: Msn.co.uk’s UK Newsbot (beta).
Microsoft Newsbot to Rival Google News from Search Engine Marketing and Search Engine Optimization News from Search Engine Journal.
Check out the goods at: Msn.co.uk’s UK Newsbot (beta).
Posted in Web/Tech
The marketing departments of video game companies classify the most fervent gamer “hard-core”. The typical hardcore gamers are male between the ages of 14 – 28. The hardcore gamer is driven to play games. He is highly aware of the game industry. He is financially independent and influences the purchasing decisions of others.
It wasn’t until this week that I truly understood, in my heart of hearts, what it meant to be hardcore. A commercial for Mario Kart Double Dash!! caused me to go into spasm. It is enough to make me want invest in a GameCube to play the game.
Posted in Games
Back from my jaunt to Smalltownontario. I did my show and tell at the college. I hung out with two amazing friends. I put in quality time with my father, mother, brother and a special bonus, aunt. I was called Pee Pee Head and zerberted by a three year old. All in all, a very productive and enjoyable trip. It was bookended by two high-speed dashes on the 401 in a rental car listening to sweet, sweet tunes.
I made a commemorative compilation chock full o’ 2003 goodness for the trip:
1. Wish You Were Here by Ryan Adams
2. On to You by the Constantines
3. The Laws Have Changed by the New Pornographers
4. Rarefied by Sam Roberts
5. Hey Julie by Fountains of Wayne
6. Moses by Coldplay
7. Hey Ya by Outkast
8. Its My Life by No Doubt
9. Red Morning Light by Kings of Leon
10. You Talk Way Too Much by The Strokes
11. The Hardest Button to Button by The White Stripes
12. Maps by the Yeah Yeah Yeahs
13. Lost in the Plot by the Dears
14. Protest by Buck 65
15. We Still Need a Song by Hawksley Workman
16. Fade Away by Sloan
17. I Don’t Want it By Ween
18. The Way You Move by Outkast
19. In Da Club by 50 Cent
20. Gimme the Light by Sean Paul
Much More Retro. Free Preview? Bring it on.
You know that sound that Homer Simpson makes when he thinks about donuts? That is how I feel about Much More Retro. Brilliant. Call your cable or satellite provider.
I just figured out how to do this:

Posted in Music
Posted in Uncategorized
Mmm… humans as lab-rats:
Genetically Engineered Food Alert Coalition: Genetically Krafted, the Movie
Posted in AV Club, Current Affairs
Mrs. Coetze and Mrs. Lyons
Mrs. Trace
Mrs. Joyce
Mrs. Boroughs and Mr. Flemming
Mrs. Jandrew
Mrs. Watson-Smith and Miss Martin
Mrs. McCumber and Mrs. Finnegan
Mr. McFee and Mr. Daniels
Mr. Daniels and Mrs. Murphy
Posted in Uncategorized
In ten days I will be giving a lecture to journalism students about public relations. (She laughs maniacally.) I am working on my notes and PowerPoint slides.
Here are some of my reference materials:
This article details the entire communications strategy for the American Chemical Council as reported by a couple of environmental activists. Learn how to “win the media war”.
Read about one of the most famous examples of succesful crisis communications. The Tylenol Recall.
I’ll be using these two press releases as examples:
Sunnybrook & Women’s Review Results in Changes to Prostate Biopsy Procedure
Nintendo of Canada ends Sony’s reign at the top of the video game market
I just got totally distracted surfing at Comics.com. Bo Nanas made me giggle. JP likes Get Fuzzy.
Posted in Marketing/PR
Next item on the agenda – the stupid names people give their children. This post inspired by the names of recent guests on the Maury Povitch show, a child with the name Base and this site.
To test a baby name:
1. Does the name rhyme with a body part or bodily function? Consider the teasing/school bully factor.
2. Be alert to initials. Test each potential name as an acronym and three-letter word. Pitty poor little Timothy Isaac Thompson.
3. Watch for alternate meanings and common shortenings. Richard, afterall, does shorten to Dick. Don’t name your child Peter if you don’t like Pete.
4. Put the phrase, “The Right Honourable” in front of the proposed name as a litmus test. Also try “doctor” and “professor”.
5. Consider the lifetime of hell your child will endure if you opt for an alternate spelling. The letter “y” should be used sparingly. Consider the case of poor H-a-y-l-e-i-g-h J-a-y-n-e.
6. No child should have to grow up knowing she is named after the locale of her conception. There are so many other good reasons for therapy later in life.
7. Here are top names for 2002 as compiled from U.S. Social Security registration information.
Posted in Uncategorized